Technical Sales · Engineering · Go-to-MarketNASA engineer turned enterprise go-to-market & sales-engineering leader.

I turn complex, high-tech products into revenue — and I’ve done it at the companies where it mattered most.

Director, Solutions Engineering — Cisco AI Defense ThousandEyes → $1B Cisco acquisition Samsara → $10B IPO NASA avionics · Cisco CCIE
Troy Whitney, sales engineering and go-to-market leader
$1B
ThousandEyes acquisition by Cisco — SE manager for North America
$10B
Samsara IPO (NYSE: IOT) — SE manager, North America & Canada
205%
Sales attainment at Cisco — a $20M+ revenue year
185%
YoY growth as Samsara’s #1 enterprise region, pre-IPO

I work where technical sales, engineering, and strategy meet.

Twenty years in technical sales and go-to-market, on an engineering foundation. Today I lead solutions engineering for Cisco AI Defense — AI red teaming, LLM guardrails, AI runtime security, and agentic security — after sales-engineering leadership through two of the decade’s biggest exits.

  • Hands-on technical depth: Python, REST APIs, AWS Bedrock & Lambda, LLM/agent frameworks.
  • AI security fluency: OWASP Top 10, MITRE ATLAS, NIST AML, agentic security.
  • GTM & sales leadership: strategy, demos, storytelling, and player-coach team building.
Venn diagram: Technical Sales, Engineering, Go-to-Market

How I drive go-to-market

The playbook I run for a team, anchored on the two questions that decide every deal: what’s in it for the customer, and why should they care?

Everything else is noise. Teams do their best work when they are clear on why we’re calling, what we believe the customer’s pain is, the measurable improvement being proposed, and an honest order of magnitude for the cost, time, and resources it takes on their side.

Be honest, respectful, and up-front, and you earn the trusted-advisor relationship that outlasts any single deal. Preparation is what makes that possible.

Analyze

Landscape & competitive fit

SWOT and positioning work that finds where we differentiate — and where the real unmet need lives.

Validate

Product fit & business value

Pressure-testing whether the solution genuinely meets the market’s needs, which is what drives satisfaction, retention, and demand.

Target

Market & customer strategy

Finding the prospects who benefit most, then tailoring the message to the challenges they actually feel.

Engage

Account planning & outreach

Durable relationships with key accounts, backed by proactive campaigns that generate qualified pipeline.

Prove

Demos, stories & trials

Opportunity-specific demos and scoped, time-boxed trials that expedite the decision to buy.

Retain

Support, churn & ARR growth

A tight sales-to-support hand-off, so the team delivers the value it sold and grows the account.

Track record

An engineering foundation at NASA and Cisco, then GTM leadership through two of the decade’s biggest tech exits.

Pilot in helmet and oxygen mask in a T-38 cockpit

Deep technical acumen

  • NDSU Electrical/Computer Engineering, BS — 3.9 GPA
  • NASA co-op (×3) — mission control, robotics & shuttle-trainer flight software
  • NASA T-38N avionics engineer — astronaut training fleet
  • Cisco systems engineer, a decade — CCIE
Troy Whitney, Director of Solutions Engineering at Cisco AI Defense

Trusted solution advisor

  • Cisco Enterprise Sales — 205% attainment, $20M+ year
  • Top graduate, 12-month Cisco Sales Associate Program
  • ThousandEyes72% YoY regional growth · $1B Cisco acquisition
  • Samsara185% YoY, #1 enterprise region · $10B IPO
NASA T-38 jet in flight

Strategic direction

  • Solution & sales strategy; SWOT and business-value assessment
  • Concise messaging of complex technical systems
  • Roadmap prioritization for recurring growth
  • Reusable, scalable reference architectures
Troy Whitney with a cycling team

Team-centric leader

  • Front-line manager — ThousandEyes (10 reports, $100M), Samsara (15 reports, $200M)
  • Manager of managers as Dir/VP — Network to Code (50 of 100 staff)
  • Global pre-sales team lead, Cisco AI Defense
  • Servant leadership rooted in NASA’s team culture

Published: “Using a Robot Control Architecture to Automate Space Shuttle Operations,” Bonasso, Kortenkamp & Whitney — Innovative Applications of Artificial Intelligence (IAAI). · “Conditioning Tool for Persons with Nervous Disorders,” Zeltinger, Thompson & Whitney — National Science Foundation.

Where I do my best work

I’m most effective on smaller, fast-paced teams that stay nimble and customer-obsessed. In short, I am…

  • … a methodical, results-oriented builder well-suited to nimble teams that respond fast to customers.
  • … more interested in the vision, the team, and the plan than in politics, ladder-climbing, or titles.
  • … comfortable wearing many hats to get the mission done.
  • … a coach who helps teams find simple solutions to complex problems.
  • … pragmatic — solving today’s challenge while building for tomorrow’s need.
  • … a continuous learner with a growth mindset that welcomes feedback and change.

Let’s connect

Based in Minneapolis, Minnesota. Grab the résumé, reach out by email, or message me on LinkedIn — whichever is easiest. I reply within one business day.